Product Profile

A specialist evening wear company to the core, our product profile covers different age groups, customer needs, and country and occasion specific requirements as demanded from different markets.

  • Prom Dress
  • Evening Dress
  • Homecoming Dress
  • Cocktail Dress
  • Bridesmaid Dress
  • Mother of the Bride
  • Wedding Dress

The items includes the following :

  • Dresses (Long Short, Cocktail, Prom, etc.)
  • Tops (Crop Tops, Cammysoles, Missy Tops, etc.)
  • Bottoms (Short and Long Skirts, Shorts, Pants, etc.)
  • Jackets (Boleros, Kimono, Straight, etc.)
  • Co-ordinates (Top-Skirt, Dress-Jacket, etc.)

The above products are broadly covered into three different lines namely :

  • Young Contemperory
  • Missy Woman
  • Plus Sizes

The above lines are based on age groups, customer profiles, body patterns etc and each line is distinct from the other.

The Young Contemperory, targeting 13-25 age group showcases a big range of sharply styled items keeping in mind the youth and their ever changing expectations. The fabrics include polyesters, mesh, and viscose based textures. The range is always very fresh, chic and up to date with the latest cuts, patterns, designs in this fast changing segment. The turnaround rate of new styles is very fast and one can always look for the latest at absolutely sizzling prices. The product range includes :

  • Short Dresses
  • Tops (Short and Long)
  • Cammysole
  • Short Skirts
  • Shorts
  • Short Jackets

The colours and designs are in sync with the current seasons and latest colour trends and the whole line is priced very aggressively.

To be in tune with the fast changing demands of this line, we turn around new styles on weekly basis and the line is aptly termed Fresh Fashion

The Missy Woman, targeting the age group of 25 onwards, comprises of a collection of most beautifully designed, hand crafted, passion invoking garments which can brighten up the special moments of a woman’s life. The line is very wearable with special attention to aspects like construction, fall, choice of fabrics. It encompasses various occasions like prom, cocktail, weddings, etc.

The product range includes :

  • Cocktail Dresses
  • Prom Gowns
  • Semi Beaded & Beaded Tops
  • Two Pc & Three Pc Co-ordinates
  • Jackets, Shrugs, Long & Short
  • Skirts

This highly demanding line needs special attention to giving the right Fit, Fall, Hanger Appeal and clean construction using experienced hands. A special thought about using the right fabric, be it silk based, is given to accentuate the look and feel of every style.

Extensive use of intricate and rich emrbioderies using the best quality inputs is made to make every garment a special one ! Every single piece is double checked on dummies and is given a special dummy steaming before the final packaging to help it retain the freshness when it reaches it’s wearer.

The Plus Size Woman is a fashioniesta too and likes to wear a style befitting her specs.

An array of products awaits her as we show a compelling line for this segment. A special attention is given to selecting the right body pattern, beading design, fabric and construction details while keeping a keen eye on the pricing.

The product range includes :

  • Dresses
  • Two pc & Three Pc Co-Ordinates
  • Jackets
  • Tunics
  • Tops

The sizes are graded with utmost precision to give the right fit to even the biggest of sizes.

The sillhoutes are less complicated and more wearable for greater acceptability and high sales voloume. The outfits are visually appealing keeping the volumes coming from catalogue sales